PHOENIX -- Former Alaska governor and media celebrity Sarah Palin was all over the Arizona political scene on Thursday.
Even though she wasn't in the state, Palin waded into a pair of Republican primary races.
The 2008 vice president pick announced she was endorsing former House Speaker Kirk Adams in Arizona's 5th Congressional District in the East Valley.
At the same time, a recorded message featuring Palin made the rounds with voters, urging them to back Republican Jeff Flake for Senate.
Palin was a highly sought after endorsement in 2010, but some GOP political consultants say she doesn't carry as much political weight
At that time, the Tea Party movement was at its height and helped Republicans take back the House.
"It's doesn't hurt," said Republican political strategist Jaime Molera. "But I don't think it's the game changer it was two years ago."
Molera explained that he thinks some of the Tea Party's momentum has slowed and Palin's media profile has taken a few hits.
But that doesn't mean the Palin endorsement doesn’t mean anything. Molera says it helps Flake shore up his conservative credentials.
Right now his Republican primary opponent, Wil Cardon, has shelled out millions of dollars accusing Flake cozying up with Democratic President Barack Obama.
In the case of Adams, it will get him some attention in a race that has been drowned out by bigger and better funded congressional races.
In making her pick, Palin said, "Kirk has been a steadfast supporter of sound immigration laws and was a leading defender of Arizona citizens as he used his platform to accurately describe this state's predicament to the rest of America. He was the one who helped us all understand how dangerously misguided President Obama is on state's rights and the rule of law!"