PHOENIX - A magician uses a deck of cards to play tricks on you, to make your mind believe what you're seeing is real.
But is this same technique being used by a Valley company to promote one of their products?
“It’s real debatable whether it's this or the thought,” Illusionist Kenton Knepper said.
The product is called the Bionic Band.
Wearing the band is supposed to give you more strength, balance and energy. It’s sold for $29.99 at mall kiosks Valleywide.
Athletes like Amare Stoudemire and Arizona Cardinals players have been seen wearing the Bionic Band during games.
Apparently, even some local law enforcement officers believe in the product's abilities too.
But not everyone is convinced.
“And I thought what is this guy selling? It's like snake oil,” Charles Brentlinger said.
Charles is a broadcast engineer who says he knows all about the technology bionic band says it uses in its bracelets.
Recently, Charles says he watched a Bionic Band salesman give balance tests to customers in the food court of Scottsdale Fashion Square.
Skeptical, Charles immediately began researching the product and came across complaints calling the Bionic Band, bionic bull.
“This isn't right, this guy shouldn't be allowed to sit here and say he's doing some sort of medical improvement with some sort of hanky panky poo,” he said.
3 On Your Side wanted to know if the Bionic Band really works, so we sent our producer to find out.
While holding the band in one hand, the producer says it did make her feel slightly more balanced.
But, Kenton Knepper says that doesn't necessarily mean it's because of the band.
He says it all has to do with the power of suggestion, and positive thinking.
“If this is what you need to think positively, okay spend your money if you want to, but you can take a rubber band off, put it on and snap yourself and remind yourself to think positive too,” Kenton said.
While the company admits the Bionic Band doesn't work on everyone, CEO Dan Fadden says most people do feel the benefits.
He claims the bands are imprinted with a specific frequency that aligns protons in our bodies. Protons that are otherwise out-of-whack because of frequencies from things like cell phones, radios and TV's.
“That really kind of puts our body out of alignment, you get aches and pains, there's all sorts of things that happen when your body is out of alignment. When you put the band on it basically puts the frequency of the earth back into your body, that's all it's doing. So it's kind of like walking on the beach all the time as long as you have a band on,” Dan said.
Dan says business has taken off since it began two years ago and while he knows there are plenty skeptics out there, he insists the Bionic Band delivers and that the product isn't just smoke and mirrors.
Dan also says if you buy a Bionic Band and don't like it, you can return it for a full refund.