Gimme a break: New Android system named 'KitKat'

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Associated Press

Posted on September 3, 2013 at 11:00 AM

Updated Tuesday, Sep 3 at 11:02 AM

NEW YORK (AP) — Gimme a break, Google. Break me off a piece of that Kit Kat bar.

The tech giant, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for version 4.4 that's expected to launch this fall: Kit Kat, the chocolate candy bar with the well-known "Gimme a Break" jingle. Kit Kat packaging will show Android's green robot mascot breaking a Kit Kat bar.

Financial terms weren't disclosed for the sweet deal between Google and Hershey Co., which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze is slapping your brand name on a tech product.

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