UK officials ban Coca-Cola ad, say its misleading

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Associated Press

Posted on July 18, 2013 at 12:00 PM

Updated Thursday, Jul 18 at 12:02 PM

NEW YORK (AP) — Authorities in the United Kingdom have banned a Coca-Cola television ad because they say it can mislead viewers about how easy it is to burn off the calories in a Coke.

The ad in question, which is also shown in the U.S., shows a variety of activities like dog walking, dancing and laughing that it says would burn off the 139 calories in a single serving of the soft drink.

But the Advertising Standards Authority, which regulates advertising in the U.K., says the ad doesn't make clear enough that all of the activities need to be done in combination in order to burn 139 calories.

It noted that some viewers who complained thought only one of the activities was needed.

Coca-Cola representatives did not immediately return a request for comment.

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