PHOENIX -- Up until Thursday, television commercials were often much louder than the programs they sponsored.
In an attempt to limit the high volume used on many television commercials, Congress passed the Commercial Advertisement Loudness Mitigation (CALM) Act authorizing the Federal Communications Commission to regulate audio on all television programming, including those carried by cable and satellite providers.
Professor Tim McGuire of ASU's Cronkite School of Journalism believes Congress passed the act nearly unanimously because the industry refused to regulate itself.
Professor McGuire adds that advertisers have long used extreme volume to sell their products on television and commercials may have even gotten louder with out the new regulations.
Director of Technology Walcott Denison said modifications to existing equipment assures the audio on all programming aired on 3TV will be within new regulations.
He adds those providing programming will now also work to follow the new Commercial Advertisement Loudness Mitigation Act.