Super Bowl Central will come to downtown Phoenix


by Matthew Seeman

Video report by Tim Ring

Posted on March 18, 2014 at 2:23 PM

Updated Wednesday, Mar 19 at 10:22 AM

PHOENIX -- The Arizona Super Bowl Host Committee announced Tuesday that downtown Phoenix will act as the central hub for almost all groups and events related to Super Bowl XLIX next year, according to a press release.

The area will stretch across 12 blocks of the downtown area, from First Avenue to Fifth Street and Jefferson Street to Monroe Street, the release said, and it will also be anchored by 30-foot-tall Roman numerals.

The largest addition to downtown Phoenix will be Super Bowl Central, which will feature live performances, community and school groups, football activities and beer and wine gardens, the release said. It will also incorporate street-level vendors and restaurants, and about one million people are expected to attend.

"We are thrilled to be providing extensive and engaging events and activities that will showcase the energetic and vibrant culture of Arizona to fans, sponsors and media alike," David Rousseau, chairman of the host committee, said in the release.

Super Bowl Central was not part of the activities held when the Super Bowl last came to Arizona in 2008, according to the release.

Other downtown attractions will host Super Bowl-related groups and events, the release said. NFL House, a VIP hospitality headquarters, will come to CityScape. The NFL Media Center and the NFL Experience, an interactive football theme park, will both be held in the Phoenix Convention Center. The Hyatt Regency Phoenix will become home to NFL Headquarters.

"Super Bowl Central, along with NFL Experience and NFL House, will turn downtown Phoenix into the Super Bowl epicenter," Phoenix Mayor Greg Stanton said in the release.

Super Bowl XLIX will take place Feb. 1 next year at the University of Phoenix Stadium in Glendale, Ariz.







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