PHOENIX -- Black Friday and the holiday shopping season are still two weeks away, but already, long lines could be seen at Best Buy stores around the Valley Thursday.
Sony’s PlayStation 4 -- one of the must have big ticket toys of the season -- launched Friday at midnight.
Gamers started lining up at the Best Buy in Ahwatukee Wednesday night, more than 24 hours before the release. The first two people in line showed up at the store around 10:30 p.m. and spent the night in their cars, awake and on guard for others to show up. At first light, they got out and got in line just as others started showing up to do the same.
"“Thought I might be second or third, maybe further back… happened to be number one," said Keith Trujillo, first in line, thrilled with the knowledge that he would definitely get a PS4.
"Not many people want to stay at a Best Buy for more than 30 hours," laughed Rocky Juarez, second in line.
"I'm here for my son," said Jane Hoffmann, 25th in line, admitting she lied to her son in order to sneak out and buy a PS4 for his Christmas present. "I told him I had to go back to work, that I had a very big project… and I'll be back after midnight. He said, ‘mom, you don't stay up that late.’ And I said, ‘I know, I'll sleep in tomorrow.’"
PS4 went on sale at midnight for $399, but stores only had a limited number of consoles. Retailers said if you weren't in line for one Thursday night, good luck getting one before Christmas.