Beer on tap at the gas station

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by Jason Volentine

Bio | Email | Follow: @jasonvolentine

azfamily.com

Posted on March 7, 2014 at 11:07 AM

Updated Friday, Mar 7 at 11:20 AM

MESA, Ariz. -- Beer on tap has come to the gas station. Customers can now fill their tank and a growler of beer at the same time.

"It is absolutely wonderful. I’m glad they finally thought of it," said Dawn Durham, a customer at the Four Sons convenience store at Alma School and Baseline in Mesa.

Instead of bartenders, convenience store workers fill growlers full of keg beer that customers can take home straight from the tap.

Beer on tap at the gas station is the result of a law change that took effect about a year and a half ago. The law allows stores licensed to sell beer and wine to also sell tap beer – sealed before you leave the store of course.

"I just walked in to get a couple drinks…I didn't expect to see this here," said Casey Hoops, who came into the Four Sons to buy canned beer but quickly switched when he saw beer on tap. 

Customers and stores have been a little slow to catch on to the new law.

"It just looked different. It just looked fun and different and I thought, ‘let’s try it,”’ said Eric Seitz, general manager of 21 Four Sons stores around the Valley. 

Four Sons is one of the first in the Valley to embrace the new law, tapping mostly local Arizona brewers. So far there’s keg beer for sale in eight of Seitz’s stores.

"I thought this would be an easy process," said Seitz, admitting he’s faced a significant learning curve while bringing craft beer into his convenience stores. "I wasn't that into [craft beer] before. It’s gotten me into it because I think it’s a neat art form to do what they do."

So far, beer on tap isn't a huge money maker for Four Sons. 

"It’s so new that I need to probably give it another year to see how it keeps rolling," said Seitz, adding that for now it’s more of a passion. "What’s the most fun about this is supporting as many local Arizona companies as we can. That’s very important to me."

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