The Mission: 3TV News @ 10!

Jason Berry, 3TV News Producer

The Mission: 3TV News @ 10!

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by Executive Producer Jason Berry

azfamily.com

Posted on August 24, 2011 at 8:19 PM

Updated Wednesday, Aug 24 at 11:02 PM

I give a lot of thought to “lead lines,” those first lines of a story that make it unique, compelling, or provocative.  

 
As we try to pull back the curtain on 3TV News @ 10, the lead line has to be, “This is not Anchorman.” A lot has changed since the 1970s. Ron Burgandy’s mustache will not make an appearance on our newscast. There will probably not be a story about a cute little squirrel caught on camera in a stunning display of aquatic skiing mastery (though I cannot guarantee this).  
 
In the news world of 2011, we’re all putting our heads together to figure out how best to be of service in a world where the news is at most people’s fingertips, and what happens at 7 a.m. or noon, or even 7 p.m. is already known to many of the people who turn on the TV at 9 or 10 for the late news.  
 
So we’re testing out a few theories for this show. One is that a good, modern newscast is a communal effort.  
 
For our part, we’re going to go out and cover the news. We’ll give you the day’s top stories in Arizona and around the world. That’s the least we can do. But we want to hear from you. If there’s something interesting happening in your neck of the woods, tell us. Snap a picture. Shoot a video.  Be our eyes and ears in the places we can’t be.  
 
In return, we’ll try to be as transparent as possible. We’ll tell you what we know, when we know it. We’ll tell you what we don’t know. When you have a question, just ask, we’ll try to go out and find the answer. We’ll give you a peek inside our meetings—a look, early in the day, at the stories we’re working on—so you can be part of the process. You’ll have a voice, throughout the day, on social media and on our website. Our newscast will be shaped by your input.
 
Another theory is that we can be of service by trying to answer the “why.”  Because of the Internet and 24-hour cable news, the question of “what happened” is often well known by 10 p.m.  
 
But the stories behind the events are often most interesting and most revealing.  With your help, we’ll try to tell those. We won’t preach. We won’t always have the answers, but you’ll see us asking the questions and following up on stories to find out what happened next.
 
One more thing. If you just want to sit back at 10 p.m. and get your news the old-fashioned way, relaxing in bed or on the couch or if you have no interest in social media or in participating…if you just want to know what happened today, this show will serve that purpose, too.  
 
It’s a newscast, first and foremost. When you see us on TV, I think it’ll feel familiar, like a show you’ve watched for years. But with a modern style.  We’ll be fresh. We’ll be fast-paced. We’ll give you some things to think about. And at the end of the day, we’ll still be Arizona’s family.  
 
3TV is the independent, community television station, and this, I hope, will be a newscast that reflects our community—beauty, warts, and all. Just no Ron Burgandy mustache.
 

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