Now that we've decided which set we're going to use (Studio A) we can now decide on the graphic panels that will be used for the 3TV News at 10pm show. It was unanimous that we'd keep a similar look to the 3TV News at 9pm show. So, I sat down with 3TV's Graphic Artist Tom Broeker and asked him to share the first round of graphics and the thought behind the design. Here's what he had to say...
Here are the two backgrounds and the mock-up of the 3TV News at 10pm set. We’re going with a little different look for the 10pm. It needs to be more contemporary, while staying within our look and still conveying news, so I chose the darker end of our spectrum of blues, purples and maroons. Because of the nature of the newscast, using more social media and viewer interaction, I wanted to make the backgrounds edgy but still recognizable as news-related, while being warm enough to compliment the talent and invite the viewers.
Next steps will be to get the panels approved and printed in time for lighting, shot blocking and rehearsals. The new 3TV News at 10pm with Carey Peña and Fields Moseley launches August 22, 2011 at 10pm.