PHOENIX -- "Luxury for less" is taking on a whole new meaning in the car world these days.
There's a new market for luxury cars. Trouble is, the people who want the luxury name, don't necessarily want to pay the "luxury" price.
Super Bowl ads this year cemented a new segment in the car industry. Now luxury dealers are targeting younger and younger people with cars they might actually be able to afford. Now.
Car expert Jim Prueter of Triple A talked about the trend on Monday's Good Morning Arizona. "Would you drive a Mercedes for under $30K, one that looks terrific, or would you get a Camry?" he asks. "I think I know what I would choose."
And the lower price doesn't mean the car is stripped down. "You're not going to get all the high end technology," Prueter says. "But you're going to get a really nice car for the money."
But the new low-end luxury buyers want more than just a name. The coolness factor can still make or break even a luxury car.
"They do want the technology, and they like the prestige of driving a BMW or a Cadillac," Prueter says. "This market, the 30 to 40 year olds, they're not going to want to spend $40K because they can't," Prueter says. "But they parents, they're boomers; they can."
If you want more information on the $30K luxury car market you can check out reviews on many of the cars on the AAA website.