PHOENIX -- When the Phoenix Police Department put out the call of PSAs with the theme "Too Young to Drink," the media class at South Mountain High School stepped up in a huge way.
With the help of teacher Ron Keller, the students put together an intense, gritty and very real video, and they came away with the top prize. Not only did they win $5,000, their PSA will run during the previews at Harkins Theaters starting May 15, just in time for prom and graduation season.
3TV's Gina Maravilla talked to the kids behind the award-winning PSA. Their video looks at underage drinking from an unusual perspective, but one that's impossible to ignore.
"We wanted to do something that hadn't been done before," student producer Xavyer Zigler explained. "You always see a teen drinking at a party, going to a party, driving afterwards and getting into a car accident. We wanted to express the other dangers [of underage drinking], for instance affecting your younger brother and his decisions. ... We really wanted to make that emotional impact on people."
Eric Aldova plays the older brother in the video.
"It means a lot to all of my family to see me do this," he said. "They all loved it."
The Phoenix Police Department put on the contest "to involve young people in educating the community about the dangers of underage drinking."
Watch South Mountain's "Too Young to Drink" PSA