PHOENIX -- Having worked on literally thousands of women I can say with authority that most women have no idea how to do their eye makeup. I see it first hand when most sit in my makeup chair and then hear it from every woman I work on. They either are unclear on what looks good on them and how to apply it so they do very little or nothing, or they have a routine that they do every day that is not flattering yet they don't know it.
Often women will be attached to a liquid liner or some kind of frosty shadow combo that they apply every day without fail, having no idea how to break the cycle. If at one point or another they happened to have a department store makeover, usually the amount of colors used and inability of the salesperson to teach them how to duplicate the look at home results in a half-baked attempt that is lacking but becomes their routine for the next 10 years.
I am shocked by how most women that apply lots of shadow seem to think it looks good when more often than not, it is making them look worse. This is my opinion is why most men don't like makeup. They see so many women applying it heavy handed and using all the wrong colors with the wrong tools and in the wrong places. I always wonder why no one tells them that the makeup is wrong and making them look older, or desperate, or cheap. Especially older women, who seem to be extra stuck in their ways and don't know who to trust or how to update their look.
One of the biggest obstacles is that there are way too many options out there, so there's a wide range of places you can go wrong. Plus, you have to trust the salesperson if she is picking the colors for you. I am shocked when I walk through the enormous makeup department at Bergdorf Goodman in NYC and see so many salespeople badly needing a makeover themselves. Who do you trust?
And if you get lucky to have a talented make up artist, you are then faced with a multitude of colors and brushes and huge bill to boot if you have the courage to attempt the look at home yourself. Maybe you just spring for one of the shadows or the liner, and then when applying at home, you wish you would have spent the money and gone to makeup school because you loved looking that good!
My solution is my Paint by Numbers eyeshadow kit. It comes with six shadows, all numbered 1, 2 or 3, with a row for daytime and a row for night. It also comes with three brushes, numbered 1, 2 and 3, and a fool-proof diagram showing you exactly where they go. I have created the perfect base, crease and liner colors that work on all skin types, colors and tones, and my clients' loyalty and amazing-looking eyes prove the concept works.
It is so important that a base color not be too light, too dark, too pink, or too peach. You want it to be the perfect base to make the eye open and pop without making lids look wrinkled. The crease colors I created are more like blush colors, kind of soft champaign bronze that opens the eye but doesn't not distract from your natural beauty.
The shadow liners I created also complement all eye colors, work with anything in your clothes, and make you look younger and more vibrant. I sold these same shadows for years before creating the kit, and every woman I put them on would buy them. I would always draw the diagram and write exactly which brush to use.
A lot of times they would say they already had the brushes, but if they didn't buy them from me would more often than not come back and say it just doesn't look the same as when I do it. I decided to include everything in one kit: brushes, a diagram, shadows and all to simplify and make it easy and fun.
The whole eyeshadow application should take a couple minutes tops! And my clients tell me this is the first time they have ever had their make up done and been able to recreate the look at home. Plus it is great for travel! Everyone gets tired of fishing each color out of their make up bag, opening and closing all the lids, and digging out the right brushes. This little book just opens up with everything neat and organized. And they especially love throwing out all their old colors!
It also is truly multi-generational. My best friend who is in her 40s uses it along with her 15-year-old daughter and 65-year-old mom. And they all have different hair and eye colors! And what better way to bond with your daughter or mom than sharing your newest beauty secrets?