Oscars to drop Kodak name from awards show [PHOTOS]

Oscars to drop Kodak name from awards show [PHOTOS]

Credit: Getty Images

HOLLYWOOD, CA - FEBRUARY 22: Crew members work on a fixture for the red carpet for the 84th Annual Academy Awards at Hollywood and Highland on February 22, 2012 in Hollywood, California. (Photo by Michael Buckner/Getty Images)

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by The Associated Press

azfamily.com

Posted on February 22, 2012 at 1:33 PM

Updated Wednesday, Feb 22 at 2:11 PM

LOS ANGELES (AP) -- The Academy Awards will be coming to you live from the same place - but with a different name.

Photos: Finals preps under way for Oscar Night

Oscar organizers have agreed to drop mentions of the Kodak Theatre from Sunday's broadcast. The move follows bankruptcy proceedings for Eastman Kodak Co., which has received court approval to end its expensive naming-rights deal for the venue that's been home to the awards show for a decade.

In an interview aired Wednesday on KABC-TV in Los Angeles, Academy of Motion Pictures Arts and Sciences President Tom Sherak said the show will refer to the venue as the Hollywood & Highland Center - after the retail and entertainment complex where the theater is located.

Sherak says the complex's landlord had asked that Oscar organizers drop the Kodak Theatre name from the ceremony.

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