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Amazon expected to unveil new Kindle Fire

Amazon expected to unveil new Kindle Fire

Credit: Getty Images

NEW YORK, NY - SEPTEMBER 28: The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company?s Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model. (Photo by Spencer Platt/Getty Images)

by The Associated Press

azfamily.com

Posted on September 6, 2012 at 5:21 PM

Updated Thursday, Sep 6 at 5:21 PM

Poll:
Poll: Do you own a Kindle Fire?

SANTA MONICA, Calif. (AP) -- Amazon.com is expected to update its Kindle Fire tablet computer on Thursday.

It will be an effort to take a larger share of a tablet computer market dominated by Apple's iPad. It could help Amazon.com Inc. boost sales of digital goods such as e-books and movies.

The company announced last week that the current Kindle Fire had sold out. The thought was that Amazon halted production a while ago to retool for a new model.

Thursday's announcement at a former airplane hangar in Santa Monica, Calif., will feature CEO Jeff Bezos. He announced the first Kindle Fire in New York less than a year ago. The price tag was $199, about half the price of the cheapest iPad now available.

Amazon has pursued the strategy of selling lower-priced tablets at razor-thin, if any, profit margins in order to boost sales of digital items from its online store. The Kindle Fire has a smaller screen than the iPad.

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