If you are just getting started with Social Media or need a refresher here are 12 Tips for Nonprofits on Getting Started With Social Media.
Resources That Will Help Your Nonprofit Use Social Media:
* Beth's Blog: How Nonprofits Can Use Social Media - http://www.bethkanter.org
Beth Kanter is a consultant who works with nonprofits to help them understand and use social media. Her blog tracks many of her own experiments using social media to raise awareness and money for causes she champions.
* TechSoup.org - http://www.techsoup.org
TechSoup.org has a cornucopia of info about social media. The collection of articles labeled Everything You Need to Know About Web 2.0 (http://az3.tv/d2njgi) offers the basics of social media to get started. We also found a collection of articles about Facebook and MySpace that were ultra helpful.
* NTEN - http://www.nten.org
NTEN is the Nonprofit Technology Network. It is stuffed with great info specifically for the nonprofit world. It does cost to belong but it is well worth it. NTEN has many conferences and online seminars with the best social media minds in the business.
* Mashable - http://mashable.com
Mashable is the go-to place for social media. Not specific to nonprofit, but there is a ton of stuff here that you can use, just search the term "nonprofit."
* FastForward Blog - http://az3.tv/bWxPBz
For the intellectuals out there who want to understand the philosophical as well as technical underpinnings of social media, there is Jim McGee's "A dozen papers you should read in the world of Enterprise 2.0." Among my favorites are "The Cluetrain Manifesto" and "The Long Tail." Plan a weekend for browsing this challenging material.
* The Social Signal Blog - http://www.socialsignal.com/
From a consulting group specializing in building community, this blog is another to put on your RSS list. It has two postings that I found useful: Can Web 2.0 save the world? and Best practices for non-profits using web 2.0.
* Blogging for the Hearts of Donors: Largest US Charities Use Social Media
This is a study from the U of Mass at Dartmouth about how nonprofits are working with social media. Some exciting stats from the study include that seventy-five percent of the nonprofits studied are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. More than a third of the organizations are blogging and forty-six percent report social media are very important to their fundraising strategy. (http://az3.tv/8YRwma)
* John Haydon’s Blog - http://johnhaydon.com/
John Haydon runs a social media strategy firm and has this blog on social media marketing for non-profits. On his site he has a free ebook that is specifically for nonprofits. It's a great place to start if you're ready to jump into Twitter. (http://az3.tv/9uveBF)
* 50 Social Media Tactics for Nonprofits - http://az3.tv/duQtff
An online slideshow presentation with great information on everything from how to utilize social media to tracking metrics.
* Socialize Your Cause - http://www.socializeyourcause.org/
Socialize Your Cause is a social media consulting team comprised of Internet marketers who spread the wealth to the folks who actually deserve the wealth, Non-Profit Organizations. They offer services, but also maintain a blog on their site with information you might find helpful.
(Some of these resources came from an article by Joanne Fritz, About.com.)
Twitter – www.twitter.com
Facebook – www.facebook.com
You Tube – www.youtube.com
Friendster - http://www.friendster.com/
Flickr - http://www.flickr.com/
Yelp - http://www.yelp.com/phoenix
Foursquare - http://foursquare.com/
TweetDeck – (managing Twitter accounts, cross posting) - http://www.tweetdeck.com/
HootSuite - (managing Twitter accounts, cross posting) - http://hootsuite.com/
Twhirl - (managing Twitter accounts, cross posting, yfrog) - http://www.twhirl.org/
Twitpic – (sharing photos on Twitter) - http://twitpic.com/
Tweetphoto – (sharing photos across SM networks) - http://tweetphoto.com/
yfrog – (sharing photos, video on Twitter) - http://yfrog.com/.com
MobyPicture – (managing multiple publishing accounts) - http://www.mobypicture.com
bitly - (URL shortener, metrics) - http://bit.ly/
Snipr - (URL shortener, metrics) - http://snipr.com/
Google Analytics - http://www.google.com/analytics/
Mobile phone tools: Blackberry - UberTwitter; iPhone-Various Apps; Tweete
Recommendations from panelist Eric Bailey:
Overall Twitalyzer (VERY complete analytics) http://twitalyzer.com/metrics.asp?u=PhoenixZoo
Follower Count (current, growth and comparison) http://twittercounter.com/PhoenixZoo
I even got fan interaction when we were in the #ZooRace to be the first zoo in the world with 10,000 followers. I made a comparison of the top 4 zoos and shared it with fans so they can see how the race was going… http://bit.ly/9TBVm2