• 3TV's Jaime CerretaMore>>

  • Jaime's Local Love: The Grand

    Jaime's Local Love: The Grand

    Thursday, June 15 2017 5:07 AM EDT2017-06-15 09:07:05 GMT
    (Source: Facebook)(Source: Facebook)

    A 24-hour coffeehouse, restaurant, bar, event space, music venue, speakeasy, and soon-to-open food market - The Grand on N. Central Avenue in downtown Phoenix encompasses all this and more.  

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    A 24-hour coffeehouse, restaurant, bar, event space, music venue, speakeasy, and soon-to-open food market - The Grand on N. Central Avenue in downtown Phoenix encompasses all this and more.  

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  • Slideshow: Jaime's Local Love

    Slideshow: Jaime's Local Love

    Friday, May 26 2017 12:10 PM EDT2017-05-26 16:10:39 GMT

    Every Wednesday, hometown girl Jaime Cerreta visits a locally-owned business. We call it Jaime's Local Love.

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    Every Wednesday, hometown girl Jaime Cerreta visits a locally-owned business. We call it Jaime's Local Love.

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  • Jaime's Local Love: Papa Ed's Ice Cream

    Jaime's Local Love: Papa Ed's Ice Cream

    Wednesday, April 26 2017 12:51 PM EDT2017-04-26 16:51:18 GMT
    (Source: papaedsicecream.com)(Source: papaedsicecream.com)

    Papa Ed's Ice Cream was a leap of faith for owner Linda Moran-Whittley. After spending 27 years in the mining equipment manufacturing industry in Arizona, Linda experienced a major life change.

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    Papa Ed's Ice Cream was a leap of faith for owner Linda Moran-Whittley. After spending 27 years in the mining equipment manufacturing industry in Arizona, Linda experienced a major life change. 

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  • Jaime's Local Love: Guido's Chicago Meats and Deli

    Jaime's Local Love: Guido's Chicago Meats and Deli

    Wednesday, April 12 2017 1:51 PM EDT2017-04-12 17:51:38 GMT
    (Source: Facebook)(Source: Facebook)

    Hi friends, I have been coming to Guido's Chicago Meats and Deli since I was in high school. The Italian sub is to die for but there are so many more options at Guido's. You name it, they have it-- and it's likely made from scratch right there at the deli! Guido's Chicago Meats and Deli has been on Scottsdale Road and Shea since 1983. 

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    Hi friends, I have been coming to Guido's Chicago Meats and Deli since I was in high school. The Italian sub is to die for but there are so many more options at Guido's. You name it, they have it-- and it's likely made from scratch right there at the deli! Guido's Chicago Meats and Deli has been on Scottsdale Road and Shea since 1983. 

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  • Jaime's Local Love: Bike Barn

    Jaime's Local Love: Bike Barn

    Wednesday, March 8 2017 1:39 PM EST2017-03-08 18:39:52 GMT
    (Source: 3TV/CBS 5)(Source: 3TV/CBS 5)

    The Bike Barn has a long history of meeting the needs of bicyclists across the Valley, offering more than just standard service. The Bike Barn is celebrating 60 years of friendly service from a knowledgeable staff. 

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    The Bike Barn has a long history of meeting the needs of bicyclists across the Valley, offering more than just standard service.  The Bike Barn is celebrating 60 years of friendly service from a knowledgeable staff.   

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  • Jaime's Local Love: Los Muertos Salsa

    Jaime's Local Love: Los Muertos Salsa

    Wednesday, February 22 2017 1:26 PM EST2017-02-22 18:26:32 GMT
    (Source: Los Muertos Salsa)(Source: Los Muertos Salsa)

    Los Muertos Salsa started in farmers' markets about two years ago. Before starting the business, Anthony Perez worked in the mortgage industry for a large corporate bank for 15 years as a mortgage compliance analyst. Perez-- with the help of his wife and family-- sold his salsa at the farmers' markets for a year while still working full-time.

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    Los Muertos Salsa started in farmers' markets about two years ago. Before starting the business, Anthony Perez worked in the mortgage industry for a large corporate bank for 15 years as a mortgage compliance analyst. Perez-- with the help of his wife and family-- sold his salsa at the farmers' markets for a year while still working full-time.

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  • Jaime's Local Love: My Slice of the Pie

    Wednesday, February 15 2017 1:13 PM EST2017-02-15 18:13:43 GMT
    (Source: Facebook)(Source: Facebook)

    Randy Bortin is a fourth-generation Phoenician with 25 years of restaurant experience.  After five years of managing a family restaurant called "America's Taco Shop" alongside brother Terry Bortin and sister-in-law America Correles Bortin, Randy Bortin rolled the dice, sold his house and went all in with "My Slice of the Pie Pizzeria," even before a lease was executed.

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    Randy Bortin is a fourth-generation Phoenician with 25 years of restaurant experience.  After five years of managing a family restaurant called "America's Taco Shop" alongside brother Terry Bortin and sister-in-law America Correles Bortin, Randy Bortin rolled the dice, sold his house and went all in with "My Slice of the Pie Pizzeria," even before a lease was executed.

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  • Teenage rock band takes Valley by storm

    Teenage rock band takes Valley by storm

    Sunday, February 12 2017 11:49 PM EST2017-02-13 04:49:09 GMT
    Analog Outlaws is one of the Valley's hottest young rock bands. (Source: 3TV/CBS 5)Analog Outlaws is one of the Valley's hottest young rock bands. (Source: 3TV/CBS 5)

    Analog Outlaws is one of the Valley's hottest young rock bands. They range in age from 15 to 19.

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    Analog Outlaws is one of the Valley's hottest young rock bands. They range in age from 15 to 19.

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  • Jaime's Local Love: Paige Poppe

    Wednesday, February 1 2017 9:30 PM EST2017-02-02 02:30:07 GMT
    (Source: Facebook)(Source: Facebook)

    Paige Poppe is an Arizona native, currently living and working as a full-time artist in the Valley. Painting every day in Scottsdale, she is surrounded by the beautiful Sonoran desert. Paige’s painting and design work extends to her own line of art prints and products, which she sells in her online shop at PaigePoppe.com, and at a variety of local boutiques in Arizona including Shop Phx Flea and MADE Art Boutique. 

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    Paige Poppe is an Arizona native, currently living and working as a full-time artist in the Valley. Painting every day in Scottsdale, she is surrounded by the beautiful Sonoran desert. Paige’s painting and design work extends to her own line of art prints and products, which she sells in her online shop at PaigePoppe.com, and at a variety of local boutiques in Arizona including Shop Phx Flea and MADE Art Boutique. 

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  • Jaime's Local Love: Tytin Fitness

    Jaime's Local Love: Tytin Fitness

    Wednesday, January 4 2017 3:55 PM EST2017-01-04 20:55:51 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    CLUB PUMP is a workout like no other.  It's a boot camp-style workout that incorporates top EDM tracks, LED lights, and a mix of different training techniques to give an overall exhilarating experience. 

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    CLUB PUMP is a workout like no other.  It's a boot camp-style workout that incorporates top EDM tracks, LED lights, and a mix of different training techniques to give an overall exhilarating experience. 

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  • Jaime's Local Love: Frances

    Thursday, December 22 2016 9:09 AM EST2016-12-22 14:09:08 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Frances boutique has been a favorite for shopping in Central Phoenix for 10 years. A modern boutique with vintage charm, it has been voted "best boutique" by Phoenix New Times for 10 years.

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    Frances boutique has been a favorite for shopping in Central Phoenix for 10 years. A modern boutique with vintage charm, it has been voted "best boutique" by Phoenix New Times for 10 years.

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  • Does well-known medium know who murdered Scottsdale woman?

    Does well-known medium know who murdered Scottsdale woman?

    Wednesday, December 21 2016 11:00 PM EST2016-12-22 04:00:19 GMT
    Allison Feldman was murdered in her Scottsdale home nearly two years ago. (Source: KPHO/KTVK)Allison Feldman was murdered in her Scottsdale home nearly two years ago. (Source: KPHO/KTVK)

    A family with Valley ties is spending another holiday season without their daughter and without any answers about what happened to her, but one of the nation's most well-known mediums might have some leads.

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    A family with Valley ties is spending another holiday season without their daughter and without any answers about what happened to her, but one of the nation's most well-known mediums might have some leads.

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  • Jaime's Local Love: Crazy Jim's

    Jaime's Local Love: Crazy Jim's

    Thursday, December 8 2016 8:07 AM EST2016-12-08 13:07:40 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Crazy Jim’s at 15th Avenue and Indian School has been in business since 1985. The current owner, Claudia, was a former employee of Crazy Jim’s and has owned and operated the business since 2007.

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    Crazy Jim’s at 15th Avenue and Indian School has been in business since 1985. The current owner, Claudia, was a former employee of Crazy Jim’s and has owned and operated the business since 2007.

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  • Jaime's Local Love: Lisa's Rum Cake

    Wednesday, November 30 2016 1:09 PM EST2016-11-30 18:09:57 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    If you grew up in the Valley, surely you've heard of the iconic Cathy's Rum Cake. Now, Cathy's daughter, Lisa, is taking over the family tradition with her daughters. Presenting Lisa's Rum Cake! 

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    If you grew up in the Valley, surely you've heard of the iconic Cathy's Rum Cake. Now, Cathy's daughter, Lisa, is taking over the family tradition with her daughters. Presenting Lisa's Rum Cake! 

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  • Jaime's Local Love: Marketplace 42

    Jaime's Local Love: Marketplace 42

    Wednesday, November 23 2016 3:48 PM EST2016-11-23 20:48:26 GMT

    Marketplace 42 is a gathering of 60 local artisans who work hard at their crafts to help support their families and their friends in the community. It began a year ago by Jacqueline Lara and Shelly Nemeth.  

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    Marketplace 42 is a gathering of 60 local artisans who work hard at their crafts to help support their families and their friends in the community. It began a year ago by Jacqueline Lara and Shelly Nemeth.  

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  • Jaime's Local Love: Jesse Perry Art/Mr. Downtown Phoenix

    Jaime's Local Love: Jesse Perry Art/Mr. Downtown Phoenix

    Wednesday, November 16 2016 2:05 PM EST2016-11-16 19:05:21 GMT
    (Source; Facebook)(Source; Facebook)

    Hi friends, I first found Jesse Perry's art while shooting a "Jaime's Local Love" at Practical Art at Central and Camelback.  I couldn't keep my eyes off the stencil that said, "I heart PHX."  I thought about it and thought about it and finally said, that piece of art is coming with me. 

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    Hi friends, I first found Jesse Perry's art while shooting a "Jaime's Local Love" at Practical Art at Central and Camelback.  I couldn't keep my eyes off the stencil that said, "I heart PHX."  I thought about it and thought about it and finally said, that piece of art is coming with me. 

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  • Jaime's Local Love: Rustic Stuff Home

    Jaime's Local Love: Rustic Stuff Home

    Wednesday, November 2 2016 1:05 PM EDT2016-11-02 17:05:14 GMT
    (Source: Rustic Stuff via Facebook)(Source: Rustic Stuff via Facebook)

    Rustic Stuff is a home furnishings and accessories store 8 months of the year. During the last four months of the year, the place transforms into a holiday wonderland.

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    Rustic Stuff is a home furnishings and accessories store 8 months of the year. During the last four months of the year, the place transforms into a holiday wonderland.

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  • Jaime's Local Love: Smitholator Cookie Shop

    Jaime's Local Love: Smitholator Cookie Shop

    Wednesday, October 26 2016 12:43 PM EDT2016-10-26 16:43:09 GMT
    (Source: Smitholator Cookie Shop)(Source: Smitholator Cookie Shop)

    After 20 years in the construction industry, Heather Smith decided she wanted to do something different. So she opened an amazing cookie shop. And it's lucky for us that she did!

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    After 20 years in the construction industry, Heather Smith decided she wanted to do something different. So she opened an amazing cookie shop. And it's lucky for us that she did!

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  • Jaime's Local Love: Brindley's Music Center

    Jaime's Local Love: Brindley's Music Center

    Thursday, October 13 2016 2:11 PM EDT2016-10-13 18:11:53 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Brindley's Music Center is a family-owned, full line music store that has been serving Chandler and surrounding communities since 1977.

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    Brindley's Music Center is a family-owned, full line music store that has been serving Chandler and surrounding communities since 1977.

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  • Jaime's Local Love: Pomegranate Cafe

    Jaime's Local Love: Pomegranate Cafe

    Wednesday, September 7 2016 3:00 PM EDT2016-09-07 19:00:48 GMT
    (Source: Facebook)(Source: Facebook)

    Pomegranate Café began as a shared dream between mother and daughter, Cassie and Marlene Tolman. Their vision was to create a space where delicious flavor and nutritious ingredients came together with great service in a unique, earth-conscious environment. 

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    Pomegranate Café began as a shared dream between mother and daughter, Cassie and Marlene Tolman. Their vision was to create a space where delicious flavor and nutritious ingredients came together with great service in a unique, earth-conscious environment. 

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  • Jaime's Local Love: Jim's Barber and Styling

    Jaime's Local Love: Jim's Barber and Styling

    Wednesday, August 31 2016 3:07 PM EDT2016-08-31 19:07:49 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Jim Koenig has been cutting hair for 36 years and is known for his skilled cuts.Jim's Barber and Styling is the official name of his business, but at Signature Salon Studios, his area is known as the Barber Cave.  

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    Jim Koenig has been cutting hair for 36 years and is known for his skilled cuts.Jim's Barber and Styling is the official name of his business, but at Signature Salon Studios, his area is known as the Barber Cave.  

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  • Jaime's Local Love: Fatty Daddy's Ice Cream

    Jaime's Local Love: Fatty Daddy's Ice Cream

    Wednesday, July 27 2016 4:14 PM EDT2016-07-27 20:14:39 GMT
    Jaime's Local Love: Fatty Daddy's (Source: Fatty Daddy's Ice Cream)Jaime's Local Love: Fatty Daddy's (Source: Fatty Daddy's Ice Cream)

    Hi friends, What happens when a group of tech guys decide to open their own business? Apparently, they turn to ice cream! The owners of Fatty Daddy's Ice Cream in Scottsdale tell me they didn't have a grand business plan and didn't even know how to make ice cream but they had a dream.  

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    Hi friends, What happens when a group of tech guys decide to open their own business? Apparently, they turn to ice cream! The owners of Fatty Daddy's Ice Cream in Scottsdale tell me they didn't have a grand business plan and didn't even know how to make ice cream but they had a dream.  

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  • Jaime's Local Love: Gaslight Inn and Desert Rose Steakhouse

    Wednesday, July 20 2016 3:10 PM EDT2016-07-20 19:10:28 GMT

    Hi, friends, Today's Local Love is a two-parter! That's because Teresa Outzen is the owner of two local businesses within steps of each other.  Being that they are a bed and breakfast and a steakhouse/entertainment venue, they pair nicely together. 

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    Hi, friends, Today's Local Love is a two-parter! That's because Teresa Outzen is the owner of two local businesses within steps of each other.  Being that they are a bed and breakfast and a steakhouse/entertainment venue, they pair nicely together. 

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  • Jaime's Local Love: Burst of Butterflies

    Jaime's Local Love: Burst of Butterflies

    Thursday, July 14 2016 9:05 PM EDT2016-07-15 01:05:36 GMT
    Clay wheel throwing is the crown jewel at Burst of Butterflies. (Source: 3TV)Clay wheel throwing is the crown jewel at Burst of Butterflies. (Source: 3TV)

    Many of us are trying our hands at some creative pastimes during the hot summer and the family-owned Burst Of Butterflies Create & Paint Studio has many options for you.  

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    Many of us are trying our hands at some creative pastimes during the hot summer and the family-owned Burst Of Butterflies Create & Paint Studio has many options for you.  

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  • Jaime's Local Love: Myoatmeal.com

    Jaime's Local Love: Myoatmeal.com

    Wednesday, June 29 2016 2:51 PM EDT2016-06-29 18:51:11 GMT

    Hi friends, Anthony and Kathy Collova are the coolest couple. They love life, giving, and oatmeal! In fact, amateur bodybuilder, Anthony awoke from a dream one day where he was bagging oatmeal.    

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    Hi friends, Anthony and Kathy Collova are the coolest couple. They love life, giving, and oatmeal! In fact, amateur bodybuilder, Anthony awoke from a dream one day where he was bagging oatmeal.    

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  • Local Love: Reshoevn8r

    Local Love: Reshoevn8r

    Wednesday, June 22 2016 2:21 PM EDT2016-06-22 18:21:22 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    The high-fashion sneaker is a part of today's fashion and culture.  And if you invest in a pair of high-dollar shoes that carry the Michael Jordan, Yeezy, or LeBron namesake, you want to keep them in tip-top shape. 

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    The high-fashion sneaker is a part of today's fashion and culture.  And if you invest in a pair of high-dollar shoes that carry the Michael Jordan, Yeezy, or LeBron namesake, you want to keep them in tip-top shape. 

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  • Jaime's Local Love: Irma's Kitchen

    Wednesday, June 1 2016 9:50 PM EDT2016-06-02 01:50:05 GMT
    (Source: 3TV)(Source: 3TV)

    Irma's Kitchen is located at 15th Avenue and Roosevelt Street, and although it's only a year old, Irma has been cooking for 14 years with the dream of having her own restaurant.  

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    Irma's Kitchen is located at 15th Avenue and Roosevelt Street, and although it's only a year old, Irma has been cooking for 14 years with the dream of having her own restaurant.  

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  • Jaime's Local Love: Taliesin West

    Jaime's Local Love: Taliesin West

    Wednesday, May 25 2016 6:50 PM EDT2016-05-25 22:50:24 GMT
    Taliesin West is Scottsdale’s only National Historic Landmark (Source: KPHO/KTVK)Taliesin West is Scottsdale’s only National Historic Landmark (Source: KPHO/KTVK)

    Frank Lloyd Wright's Taliesin West is a great place to learn about architecture and to take tourists.

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    Frank Lloyd Wright's Taliesin West is a great place to learn about architecture and to take tourists.

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  • Jaime's Local Love: Green Table Mercantile

    Wednesday, May 18 2016 3:21 PM EDT2016-05-18 19:21:44 GMT

    Hi friends, You can buy or create something yourself at Green Table Mercantile!  Located at McClintock and Warner in Tempe, Green Table Mercantile just moved suite locations because business was growing so quickly. 

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    Hi friends, You can buy or create something yourself at Green Table Mercantile!  Located at McClintock and Warner in Tempe, Green Table Mercantile just moved suite locations because business was growing so quickly. 

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Jaime CerretaHometown girl Jaime Cerreta was born and raised in Phoenix and has family all over the Valley.

Click to learn more about Jaime.

Jaime Cerreta

If that Cerreta name makes visions of little green mints dance in your head, you're onto something. Yes, Jaime is “one of those candy people." Her grandfather started the Cerreta Candy Company in 1968, and her father worked there for 45 years. Many of her aunts, uncles, and cousins, as well as her grandfather -- Mr. C. himself -- are still making candy at the Glendale-based factory. Jaime's favorites are the Peanut Butter Pizzazz and the famous French Mint Truffles.

Jaime is a graduate of Arizona State University and the Walter Cronkite School of Broadcast Journalism.

She left the Valley after college for her first TV job as a one-man-band reporter in Joplin, Mo. She then produced and anchored a morning show in Springfield, Mo. before moving to Beaumont, Texas, where she worked as the morning anchor/reporter.

Before returning to the Valley in August 2013, Jaime spent the past seven years in Oklahoma City, where she served as the evening anchor at the local Fox station. Jaime anchored Oklahoma Associated Press award-winning newscasts for Best Newscast and Best Election Coverage. She was named one of Oklahoma Magazine's Best of the Best. Jaime stayed on the desk for up to 12 hours at a time when the deadly tornadoes hit in May 2013. She has covered hurricanes, hail storms, blizzards, flooding and droughts.

Some of her favorite experiences in Oklahoma include shooting one-on-one basketball with Blake Griffin and talking football with Sam Bradford.

Jaime considers herself a "total foodie" and strongly believes in supporting local businesses. She's an advocate for the Alzheimer's Association, a reluctant exerciser and a positive thinker. Jaime loves spending time with friends and family and any patio with a view of Camelback Mountain. Mostly, she loves being back home sweet home in the Valley of the Sun.

If you have a story idea for Jaime, drop her an email any time.

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