• 3TV's Jaime CerretaMore>>

  • PD: 20-year-old man stabs father in neck with knife in Phoenix

    PD: 20-year-old man stabs father in neck with knife in Phoenix

    Wednesday, August 16 2017 8:47 AM EDT2017-08-16 12:47:17 GMT
    Phoenix police are searching for a stabbing suspect this morning in a north Phoenix neighborhood. (Source: 3TV/CBS 5)Phoenix police are searching for a stabbing suspect this morning in a north Phoenix neighborhood. (Source: 3TV/CBS 5)

    Phoenix police are searching for a stabbing suspect this morning in a north Phoenix neighborhood.

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    Phoenix police are searching for a stabbing suspect this morning in a north Phoenix neighborhood.

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  • Jaime's Local Love: Birdytell

    Jaime's Local Love: Birdytell

    Wednesday, August 9 2017 2:03 PM EDT2017-08-09 18:03:13 GMT
    (Source: 3TV/CBS 5)(Source: 3TV/CBS 5)

    Lisa Morrow is a woman who lives and breathes the meaning of "Local Love." She is extremely passionate about the Arizona makers market and Arizona entrepreneurs.

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    Lisa Morrow is a woman who lives and breathes the meaning of "Local Love." She is extremely passionate about the Arizona makers market and Arizona entrepreneurs.

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  • Slideshow: Jaime's Local Love

    Slideshow: Jaime's Local Love

    Tuesday, August 1 2017 9:45 AM EDT2017-08-01 13:45:21 GMT

    Every Wednesday, hometown girl Jaime Cerreta visits a locally-owned business. We call it Jaime's Local Love.

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    Every Wednesday, hometown girl Jaime Cerreta visits a locally-owned business. We call it Jaime's Local Love.

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  • $3.7 million project to reduce wrong-way drivers could go to Mesa company

    $3.7 million project to reduce wrong-way drivers could go to Mesa company

    Friday, July 28 2017 12:27 PM EDT2017-07-28 16:27:32 GMT
    (Source: 3TV/CBS 5)(Source: 3TV/CBS 5)

    ADOT is announcing the winner of a $3.7million grant project to reduce the risk of wrong way crashes on Arizona highways.

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    ADOT is announcing the winner of a $3.7million grant project to reduce the risk of wrong way crashes on Arizona highways.

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  • Jaime's Local Love: Sweet Repeats Boutique

    Jaime's Local Love: Sweet Repeats Boutique

    Wednesday, July 12 2017 2:16 PM EDT2017-07-12 18:16:23 GMT
    (Source: Facebook)(Source: Facebook)

    You will have so much fun shopping at Sweet Repeats.  The store features the creations of some 20 different local artists along with uniquely curated vintage items.  

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    You will have so much fun shopping at Sweet Repeats.  The store features the creations of some 20 different local artists along with uniquely curated vintage items.  

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  • Jaime's Local Love: DoNut Worry Arizona

    Jaime's Local Love: DoNut Worry Arizona

    Wednesday, June 28 2017 5:26 PM EDT2017-06-28 21:26:23 GMT
    (Source: DoNut Worry)(Source: DoNut Worry)

    DoNut Worry Arizona is a family owned doughnut shop located in Mesa on the Southwest Corner of Ellsworth and Baseline.

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    DoNut Worry Arizona is a family owned doughnut shop located in Mesa on the Southwest Corner of Ellsworth and Baseline.

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  • Jaime's Local Love: The Grand

    Jaime's Local Love: The Grand

    Thursday, June 15 2017 5:07 AM EDT2017-06-15 09:07:05 GMT
    (Source: Facebook)(Source: Facebook)

    A 24-hour coffeehouse, restaurant, bar, event space, music venue, speakeasy, and soon-to-open food market - The Grand on N. Central Avenue in downtown Phoenix encompasses all this and more.  

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    A 24-hour coffeehouse, restaurant, bar, event space, music venue, speakeasy, and soon-to-open food market - The Grand on N. Central Avenue in downtown Phoenix encompasses all this and more.  

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  • Jaime's Local Love: Papa Ed's Ice Cream

    Jaime's Local Love: Papa Ed's Ice Cream

    Wednesday, April 26 2017 12:51 PM EDT2017-04-26 16:51:18 GMT
    (Source: papaedsicecream.com)(Source: papaedsicecream.com)

    Papa Ed's Ice Cream was a leap of faith for owner Linda Moran-Whittley. After spending 27 years in the mining equipment manufacturing industry in Arizona, Linda experienced a major life change.

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    Papa Ed's Ice Cream was a leap of faith for owner Linda Moran-Whittley. After spending 27 years in the mining equipment manufacturing industry in Arizona, Linda experienced a major life change. 

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  • Jaime's Local Love: Guido's Chicago Meats and Deli

    Jaime's Local Love: Guido's Chicago Meats and Deli

    Wednesday, April 12 2017 1:51 PM EDT2017-04-12 17:51:38 GMT
    (Source: Facebook)(Source: Facebook)

    Hi friends, I have been coming to Guido's Chicago Meats and Deli since I was in high school. The Italian sub is to die for but there are so many more options at Guido's. You name it, they have it-- and it's likely made from scratch right there at the deli! Guido's Chicago Meats and Deli has been on Scottsdale Road and Shea since 1983. 

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    Hi friends, I have been coming to Guido's Chicago Meats and Deli since I was in high school. The Italian sub is to die for but there are so many more options at Guido's. You name it, they have it-- and it's likely made from scratch right there at the deli! Guido's Chicago Meats and Deli has been on Scottsdale Road and Shea since 1983. 

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  • Jaime's Local Love: Bike Barn

    Jaime's Local Love: Bike Barn

    Wednesday, March 8 2017 1:39 PM EST2017-03-08 18:39:52 GMT
    (Source: 3TV/CBS 5)(Source: 3TV/CBS 5)

    The Bike Barn has a long history of meeting the needs of bicyclists across the Valley, offering more than just standard service. The Bike Barn is celebrating 60 years of friendly service from a knowledgeable staff. 

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    The Bike Barn has a long history of meeting the needs of bicyclists across the Valley, offering more than just standard service.  The Bike Barn is celebrating 60 years of friendly service from a knowledgeable staff.   

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  • Jaime's Local Love: Los Muertos Salsa

    Jaime's Local Love: Los Muertos Salsa

    Wednesday, February 22 2017 1:26 PM EST2017-02-22 18:26:32 GMT
    (Source: Los Muertos Salsa)(Source: Los Muertos Salsa)

    Los Muertos Salsa started in farmers' markets about two years ago. Before starting the business, Anthony Perez worked in the mortgage industry for a large corporate bank for 15 years as a mortgage compliance analyst. Perez-- with the help of his wife and family-- sold his salsa at the farmers' markets for a year while still working full-time.

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    Los Muertos Salsa started in farmers' markets about two years ago. Before starting the business, Anthony Perez worked in the mortgage industry for a large corporate bank for 15 years as a mortgage compliance analyst. Perez-- with the help of his wife and family-- sold his salsa at the farmers' markets for a year while still working full-time.

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  • Jaime's Local Love: My Slice of the Pie

    Wednesday, February 15 2017 1:13 PM EST2017-02-15 18:13:43 GMT
    (Source: Facebook)(Source: Facebook)

    Randy Bortin is a fourth-generation Phoenician with 25 years of restaurant experience.  After five years of managing a family restaurant called "America's Taco Shop" alongside brother Terry Bortin and sister-in-law America Correles Bortin, Randy Bortin rolled the dice, sold his house and went all in with "My Slice of the Pie Pizzeria," even before a lease was executed.

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    Randy Bortin is a fourth-generation Phoenician with 25 years of restaurant experience.  After five years of managing a family restaurant called "America's Taco Shop" alongside brother Terry Bortin and sister-in-law America Correles Bortin, Randy Bortin rolled the dice, sold his house and went all in with "My Slice of the Pie Pizzeria," even before a lease was executed.

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  • Teenage rock band takes Valley by storm

    Teenage rock band takes Valley by storm

    Sunday, February 12 2017 11:49 PM EST2017-02-13 04:49:09 GMT
    Analog Outlaws is one of the Valley's hottest young rock bands. (Source: 3TV/CBS 5)Analog Outlaws is one of the Valley's hottest young rock bands. (Source: 3TV/CBS 5)

    Analog Outlaws is one of the Valley's hottest young rock bands. They range in age from 15 to 19.

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    Analog Outlaws is one of the Valley's hottest young rock bands. They range in age from 15 to 19.

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  • Jaime's Local Love: Paige Poppe

    Wednesday, February 1 2017 9:30 PM EST2017-02-02 02:30:07 GMT
    (Source: Facebook)(Source: Facebook)

    Paige Poppe is an Arizona native, currently living and working as a full-time artist in the Valley. Painting every day in Scottsdale, she is surrounded by the beautiful Sonoran desert. Paige’s painting and design work extends to her own line of art prints and products, which she sells in her online shop at PaigePoppe.com, and at a variety of local boutiques in Arizona including Shop Phx Flea and MADE Art Boutique. 

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    Paige Poppe is an Arizona native, currently living and working as a full-time artist in the Valley. Painting every day in Scottsdale, she is surrounded by the beautiful Sonoran desert. Paige’s painting and design work extends to her own line of art prints and products, which she sells in her online shop at PaigePoppe.com, and at a variety of local boutiques in Arizona including Shop Phx Flea and MADE Art Boutique. 

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  • Jaime's Local Love: Tytin Fitness

    Jaime's Local Love: Tytin Fitness

    Wednesday, January 4 2017 3:55 PM EST2017-01-04 20:55:51 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    CLUB PUMP is a workout like no other.  It's a boot camp-style workout that incorporates top EDM tracks, LED lights, and a mix of different training techniques to give an overall exhilarating experience. 

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    CLUB PUMP is a workout like no other.  It's a boot camp-style workout that incorporates top EDM tracks, LED lights, and a mix of different training techniques to give an overall exhilarating experience. 

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  • Jaime's Local Love: Frances

    Thursday, December 22 2016 9:09 AM EST2016-12-22 14:09:08 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Frances boutique has been a favorite for shopping in Central Phoenix for 10 years. A modern boutique with vintage charm, it has been voted "best boutique" by Phoenix New Times for 10 years.

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    Frances boutique has been a favorite for shopping in Central Phoenix for 10 years. A modern boutique with vintage charm, it has been voted "best boutique" by Phoenix New Times for 10 years.

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  • Does well-known medium know who murdered Scottsdale woman?

    Does well-known medium know who murdered Scottsdale woman?

    Wednesday, December 21 2016 11:00 PM EST2016-12-22 04:00:19 GMT
    Allison Feldman was murdered in her Scottsdale home nearly two years ago. (Source: KPHO/KTVK)Allison Feldman was murdered in her Scottsdale home nearly two years ago. (Source: KPHO/KTVK)

    A family with Valley ties is spending another holiday season without their daughter and without any answers about what happened to her, but one of the nation's most well-known mediums might have some leads.

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    A family with Valley ties is spending another holiday season without their daughter and without any answers about what happened to her, but one of the nation's most well-known mediums might have some leads.

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  • Jaime's Local Love: Crazy Jim's

    Jaime's Local Love: Crazy Jim's

    Thursday, December 8 2016 8:07 AM EST2016-12-08 13:07:40 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Crazy Jim’s at 15th Avenue and Indian School has been in business since 1985. The current owner, Claudia, was a former employee of Crazy Jim’s and has owned and operated the business since 2007.

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    Crazy Jim’s at 15th Avenue and Indian School has been in business since 1985. The current owner, Claudia, was a former employee of Crazy Jim’s and has owned and operated the business since 2007.

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  • Jaime's Local Love: Lisa's Rum Cake

    Wednesday, November 30 2016 1:09 PM EST2016-11-30 18:09:57 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    If you grew up in the Valley, surely you've heard of the iconic Cathy's Rum Cake. Now, Cathy's daughter, Lisa, is taking over the family tradition with her daughters. Presenting Lisa's Rum Cake! 

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    If you grew up in the Valley, surely you've heard of the iconic Cathy's Rum Cake. Now, Cathy's daughter, Lisa, is taking over the family tradition with her daughters. Presenting Lisa's Rum Cake! 

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  • Jaime's Local Love: Marketplace 42

    Jaime's Local Love: Marketplace 42

    Wednesday, November 23 2016 3:48 PM EST2016-11-23 20:48:26 GMT

    Marketplace 42 is a gathering of 60 local artisans who work hard at their crafts to help support their families and their friends in the community. It began a year ago by Jacqueline Lara and Shelly Nemeth.  

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    Marketplace 42 is a gathering of 60 local artisans who work hard at their crafts to help support their families and their friends in the community. It began a year ago by Jacqueline Lara and Shelly Nemeth.  

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  • Jaime's Local Love: Jesse Perry Art/Mr. Downtown Phoenix

    Jaime's Local Love: Jesse Perry Art/Mr. Downtown Phoenix

    Wednesday, November 16 2016 2:05 PM EST2016-11-16 19:05:21 GMT
    (Source; Facebook)(Source; Facebook)

    Hi friends, I first found Jesse Perry's art while shooting a "Jaime's Local Love" at Practical Art at Central and Camelback.  I couldn't keep my eyes off the stencil that said, "I heart PHX."  I thought about it and thought about it and finally said, that piece of art is coming with me. 

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    Hi friends, I first found Jesse Perry's art while shooting a "Jaime's Local Love" at Practical Art at Central and Camelback.  I couldn't keep my eyes off the stencil that said, "I heart PHX."  I thought about it and thought about it and finally said, that piece of art is coming with me. 

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  • Jaime's Local Love: Rustic Stuff Home

    Jaime's Local Love: Rustic Stuff Home

    Wednesday, November 2 2016 1:05 PM EDT2016-11-02 17:05:14 GMT
    (Source: Rustic Stuff via Facebook)(Source: Rustic Stuff via Facebook)

    Rustic Stuff is a home furnishings and accessories store 8 months of the year. During the last four months of the year, the place transforms into a holiday wonderland.

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    Rustic Stuff is a home furnishings and accessories store 8 months of the year. During the last four months of the year, the place transforms into a holiday wonderland.

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  • Jaime's Local Love: Smitholator Cookie Shop

    Jaime's Local Love: Smitholator Cookie Shop

    Wednesday, October 26 2016 12:43 PM EDT2016-10-26 16:43:09 GMT
    (Source: Smitholator Cookie Shop)(Source: Smitholator Cookie Shop)

    After 20 years in the construction industry, Heather Smith decided she wanted to do something different. So she opened an amazing cookie shop. And it's lucky for us that she did!

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    After 20 years in the construction industry, Heather Smith decided she wanted to do something different. So she opened an amazing cookie shop. And it's lucky for us that she did!

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  • Jaime's Local Love: Brindley's Music Center

    Jaime's Local Love: Brindley's Music Center

    Thursday, October 13 2016 2:11 PM EDT2016-10-13 18:11:53 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Brindley's Music Center is a family-owned, full line music store that has been serving Chandler and surrounding communities since 1977.

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    Brindley's Music Center is a family-owned, full line music store that has been serving Chandler and surrounding communities since 1977.

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  • Jaime's Local Love: Pomegranate Cafe

    Jaime's Local Love: Pomegranate Cafe

    Wednesday, September 7 2016 3:00 PM EDT2016-09-07 19:00:48 GMT
    (Source: Facebook)(Source: Facebook)

    Pomegranate Café began as a shared dream between mother and daughter, Cassie and Marlene Tolman. Their vision was to create a space where delicious flavor and nutritious ingredients came together with great service in a unique, earth-conscious environment. 

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    Pomegranate Café began as a shared dream between mother and daughter, Cassie and Marlene Tolman. Their vision was to create a space where delicious flavor and nutritious ingredients came together with great service in a unique, earth-conscious environment. 

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  • Jaime's Local Love: Jim's Barber and Styling

    Jaime's Local Love: Jim's Barber and Styling

    Wednesday, August 31 2016 3:07 PM EDT2016-08-31 19:07:49 GMT
    (Source: KPHO/KTVK)(Source: KPHO/KTVK)

    Jim Koenig has been cutting hair for 36 years and is known for his skilled cuts.Jim's Barber and Styling is the official name of his business, but at Signature Salon Studios, his area is known as the Barber Cave.  

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    Jim Koenig has been cutting hair for 36 years and is known for his skilled cuts.Jim's Barber and Styling is the official name of his business, but at Signature Salon Studios, his area is known as the Barber Cave.  

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  • Jaime's Local Love: Fatty Daddy's Ice Cream

    Jaime's Local Love: Fatty Daddy's Ice Cream

    Wednesday, July 27 2016 4:14 PM EDT2016-07-27 20:14:39 GMT
    Jaime's Local Love: Fatty Daddy's (Source: Fatty Daddy's Ice Cream)Jaime's Local Love: Fatty Daddy's (Source: Fatty Daddy's Ice Cream)

    Hi friends, What happens when a group of tech guys decide to open their own business? Apparently, they turn to ice cream! The owners of Fatty Daddy's Ice Cream in Scottsdale tell me they didn't have a grand business plan and didn't even know how to make ice cream but they had a dream.  

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    Hi friends, What happens when a group of tech guys decide to open their own business? Apparently, they turn to ice cream! The owners of Fatty Daddy's Ice Cream in Scottsdale tell me they didn't have a grand business plan and didn't even know how to make ice cream but they had a dream.  

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  • Jaime's Local Love: Gaslight Inn and Desert Rose Steakhouse

    Wednesday, July 20 2016 3:10 PM EDT2016-07-20 19:10:28 GMT

    Hi, friends, Today's Local Love is a two-parter! That's because Teresa Outzen is the owner of two local businesses within steps of each other.  Being that they are a bed and breakfast and a steakhouse/entertainment venue, they pair nicely together. 

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    Hi, friends, Today's Local Love is a two-parter! That's because Teresa Outzen is the owner of two local businesses within steps of each other.  Being that they are a bed and breakfast and a steakhouse/entertainment venue, they pair nicely together. 

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  • Jaime's Local Love: Burst of Butterflies

    Jaime's Local Love: Burst of Butterflies

    Thursday, July 14 2016 9:05 PM EDT2016-07-15 01:05:36 GMT
    Clay wheel throwing is the crown jewel at Burst of Butterflies. (Source: 3TV)Clay wheel throwing is the crown jewel at Burst of Butterflies. (Source: 3TV)

    Many of us are trying our hands at some creative pastimes during the hot summer and the family-owned Burst Of Butterflies Create & Paint Studio has many options for you.  

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    Many of us are trying our hands at some creative pastimes during the hot summer and the family-owned Burst Of Butterflies Create & Paint Studio has many options for you.  

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  • Jaime's Local Love: Myoatmeal.com

    Jaime's Local Love: Myoatmeal.com

    Wednesday, June 29 2016 2:51 PM EDT2016-06-29 18:51:11 GMT

    Hi friends, Anthony and Kathy Collova are the coolest couple. They love life, giving, and oatmeal! In fact, amateur bodybuilder, Anthony awoke from a dream one day where he was bagging oatmeal.    

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    Hi friends, Anthony and Kathy Collova are the coolest couple. They love life, giving, and oatmeal! In fact, amateur bodybuilder, Anthony awoke from a dream one day where he was bagging oatmeal.    

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Jaime CerretaJaime Cerreta is an Emmy Award-winning news anchor and reporter.

Click to learn more about Jaime.

Jaime Cerreta

She anchors Good Morning Arizona Saturday and Sunday mornings from 6-10 AM and hosts Jaime's Local Love Wednesday mornings on Good Morning Arizona.

Jaime's appeared on CNN, FOX, and The Weather Channel covering deadly tornadoes, powerful hurricanes, and even reporting live from within a dust storm at I-10 and Pecos. That video went viral and was broadcast on newscasts around the world and would ultimately win Jaime an Emmy for her role in the KTVK Monsoon special.

Jaime created her own franchise called Jaime's Local Love in which she shines the light on local business owners. Being the granddaughter of the founder of the Cerreta Candy Company, she watched as her grandfather, father, and aunts and uncles worked tirelessly to create their own business and has much respect for the entrepreneurial spirit. Jaime's Local Love is recognized largely in the small business community and has been featured by Phoenix Magazine.

Arizona Foothills Magazine named Jaime one of the Most Eligible Phoenicians and Arizona Foothills readers voted Jaime Arizona's "News Anchor of the Year". The Scottsdale Unified School District Foundation recently inducted Jaime into its Hall of Excellence.

Jaime is a product of the Scottsdale School system! She was born and raised in Arizona and went to Cherokee, Cocopah and Chaparral. She took dance and drama and always had a love of writing. But it was watching Channel One News in high school that inspired her to pursue news.

Jaime graduated from Arizona State University's Walter Cronkite School of Broadcast Journalism. She served as anchor, reporter, producer and photographer in Joplin and Springfield, Missouri, Beaumont, Texas, and Oklahoma City, Oklahoma. Throughout that time, she would cover some of Mother Nature's hardest hits. She was one of the first anchors back on the air after a hurricane evacuation in Beaumont. She would anchor hours of coverage with no teleprompter and no script.

In Oklahoma City, she sat on the anchor desk for 12 hours at a time after deadly tornadoes devastated the city. 14 years later, Jaime landed an anchor/reporter job right here in her hometown of Phoenix.

With people being Jaime's greatest passion, it is a priority to her to engage in the community. She has been a committed advocate for Alzheimer's for more than a decade now, emceeing both the Walk to End Alzheimer's in Oklahoma City for 7 years, and now emceeing the Love Not Forgotten Gala every year in Phoenix.

Jaime is dedicated to helping the arts programs in Arizona schools and is a friend to the Scottsdale League for the Arts. She has a standing role as a food judge (yes!) at the Scottsdale Culinary Festival then delights in taking to the stage to announce and interview the winners. Jaime is also a supporter of Kaity's Way. It is an outreach and awareness program for domestic violence in teenage relationships.

Jaime won Oklahoma Associated Press Awards for Election Coverage and Best Newscast. She was voted Oklahoma Magazine's Best of the Best during her 7 years as main anchor at KOKH FOX 25 in Oklahoma City. She strives to be her best, bring her viewers the most accurate and newest information and is committed to bringing joy, love and passion to her work. And if the job requires Jaime hop in the dunk tank or get on the trapeze, she will do whatever she can to make sure you start your day with a smile. She has a true zest for life and wants to share her love of the Valley with you.

Jaime spends her free time with her friends and family and loves playing tourist in her hometown. She's attempting a couple new hobbies -- tennis and ukelele! Jaime's a total foodie with a maddening sweet tooth. When she was a little girl, her mom and dad owned a Mary Coyle Ice Cream. Jaime's father helped build the Cerreta Candy Company with his father and his brothers. Jaime is so proud of the family business and its 50 years in Glendale. While Cerreta Candy is famous for its little green mint-- The French Mint Truffle-- Jaime's favorite pieces of Cerreta Candy are the Peanut Butter Pizazz and English Toffee.

Jaime's sister, Molly, is a talented writer in the Valley. Her brother-in-law is a competitive BBQ pit master with his own line of Loot 'N' Booty BBQ rubs and sauces. Jaime is absolutely convinced Phoenix is paradise and her favorite place to be is any patio with a view of Camelback Mountain.

If you have a story idea for Jaime, drop her an email anytime.

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